Artificial Intelligence Marketing At A Glance AI marketing is a method of leveraging technology to improve the customer journey. Sports, Automated Insights case study with Associated Press, natural language generation-focused interview with Yseop’sÂ Matthieu Rauscher, Signal Media’s Chief Data Scientist Dr. Miguel Martinez, AI in Building Automation – Current Applications, AI for Banking in Europe – 3 Current Applications, AI Applications for Managing Chronic Kidney Disease, AI in SupTech (Supervisory Technology) – Current Finance Applications, AI in Fintech – Current Applications and Use Cases, Competitor benchmarking across all social networks, Audience engagement around keywords and verticals, Identify influencers impacting brand performance. In 2015 The New York Times implemented its experimental AI project known asÂ Editor. The aim of the project was to simplify the journalistic process. As well as the added benefits of speed and scope, AI technologies like NewsWhip mayÂ increase data accuracy and decreasing errors in copy – in addition toÂ giving publishers a greater pulse across theirÂ. Although Quartz is still evaluating what its next steps will be, one idea is a newsroom bot created to assist journalists in their workflow by improving the way reporters can generate data and produce news stories for new media spaces. Why shouldn’t Mickey be able to talk and respond to guests’ questions in his recognizable, chuckling voice? While not all data requires AI to be visualized and displayed, tools like Graphiq allow publishers to display much richer and connected information than they ever could with a simple table or chart. Publishers can access the data via Reuters Open Media Express. Then there is also data from other news sources, government sources and the internet. AI is enhancing the newsroom in the following ways: Below are seven brief highlights of AI use-cases at popular news media outlets. Nielsen, the media ratings agency, could be made obsolete in a few years by innovations such as this. Limitless wowed attendees at the 2016 Game Developers Conference with a short film featuring an interactive VR character — Gary the Gull — built using their platform. Think voice-interactive audio books. Heliograf put together the news story by analyzing data about the games as it emerged. In the full article below, we’ll explore the AI applications of each application by section and provide representative examples. Marketing strategies that take advantage of artificial intelligence in social media, will become more important for B2B marketers to adopt. These days the AP newsroom usesÂ NewsWhipÂ keep ahead of trending news stories on social media such as Twitter, Facebook, Pinterest, and LinkedIn. AI is poised to touch every facet of entertainment, even that most time-honored of parental traditions: reading stories to children before bed. Sign up for the 'AI Advantage' newsletter: In our previous report, we covered the current use cases for AI in construction and building. In the year 2016, an article-writing AI called Wordsmith cranked out 1.5 billion pieces of content. still boasts a massive following on it’s news, finance, and sports media properties. Massive Software, which originally cut its teeth populating Peter Jackson’s Middle Earth with armies of snarling orcs, has already added AI to its crowd simulation capacities. Whether the newsroom of 2025Â will be run mainly my intelligent machines, or will be comprised of AI human reporters working together will remain to be seen. When it comes to theme parks, Disney has always been ahead of the curve. If that idea makes you want to escape into another universe, AI will also be able to help you do that: applying the technology to virtual reality could make almost every aspect of it more immersive and believable. Despite the company’s decade-long decline (and recent sale to telecom giant Verizon), Yahoo! The iPhone X’s front-facing camera uses computer vision to unlock the phone through its ability to “see” the owner’s face. Recommendation technology based on tracking web activity or media usage brings AI to marketing. When writing an article, a journalist can use tags to highlight phrase, headline, or main points of the text. You might feel that you are in total control but you are not. According to the American Society of Nephrology, annual health care costs associated with treating kidney (renal) failure are estimated at overÂ 32 billion. The obvious example here is access to Cloud storage and compute. This has evolved as a non-tangible channel for communication on the preset of growth in Information Technology. The notion of machines with human-like intelligence dates back at least to Samuel Butler's 1872 novel Erewhon Automated Insights explains the basics about it’s automated journalism product with the video below: Readers with an interest in what implementing Wordsmith is like – refer to our Automated Insights case study with Associated Press. Members receive full access to Emerj's library of interviews, articles, and use-case breakdowns, and many other benefits, including: Consistent coverage of emerging AI capabilities across sectors. By searching through data in real time and extracting information based on requested categories, such as events, people, location and dates, Â Editor can make information more accessible, simplifying the research process and providing fast and accurate fact checking. Over time, the computer learns to recognize these semantic tags and learn the most salient parts of an article. of the Rio Olympic Games. How Artificial Intelligence Improves Social Media. Examples of facial recognition applications are everywhere, but let’s examine the potential of this striking advancement in social media marketing. Discover the critical AI trends and applications that separate winners from losers in the future of business. It’s true; AI can be pretty impressive. 3. With sidewalk-safe autonomous navigation, it could basically be a self-driving robot that’s safe around kids and families. Sports)Â can lead to great efficiencies, there is also an important market for quickly produced (and error-free) content for a company’s own internal communication and insight. In their recent Worldwide Spending on Cognitive and Artificial Intelligence Systems report, IDC estimated that banking investments in cognitive and AI systems in 2018 might total around $4.0 billion. Most other jobs in at a large publication or in a newsroom will be “augmented” with additional capabilities to gather and manage data. Companies such as Novel Effectproduce interactive voice content that summons a menagerie of sound effects to accompany a parent’s narration of “Where the Wild Things Are,” for example. Our natural language generation-focused interview with Yseop’sÂ Matthieu RauscherÂ explores more of the uses-cases and applications for finance and business intelligence. As with Yahoo! “For example, AI tools can be used to predict demand to adjust resources (in on-demand cloud models) or to predict possible disruptions in the content supply chain (such as a … 32% of executives say voice recognition is the most-widely used AI technology in their business today. It then assigns semantic tags to the stories and organizes them to one of four categories: organizations, locations, people, and things. Improving user experience in social media platforms: Around 2.8 billion people use various social media platforms today and these platforms are in competition with one another. Machines can put together reports and stories from raw data, such as. Second,Â advertisers eagerly look for engaging material, and are willing to spend more on ads that will gain more exposure for more time with more users. We asked dozens of AI researchers to tell us the #1 risk of AI within 20 years - and we compiled the responses into one interactive research graphic: At Emerj, we have the largest audience of AI-focused business readers online - join other industry leaders and receive our latest AI research, trends analysis, and interviews sent to your inbox weekly. There is good news for human writers, though. © 2020 Emerj Artificial Intelligence Research. Search optimization: Media content producers are using AI software to improve the speed and efficiency of the media production process and the ability to organize visual assets. This information is then matched to relevant phrases in a story template and the machine adds the information to create a narrative which could be published across different platforms. Apart from the pop culture buzz, smart AI robots come in a multitude of shapes and sizes. Or how about bringing Disney characters to life through deeper levels of interactivity than just silent ‘cast members’ in character suits? You've reached a category page only available to Emerj Plus Members. A digital Barack Obama produced by the University of Washington’s Paul G. Allen School of Computer Science & Engineering has introduced the notion of completely convincing fake video of other people. The following examplesÂ help to flesh out the directions that AI is taking in journalism, and the opportunities made available by it’s application. In 2016, The Guardian launched its ChatbotÂ via Facebook. By all factual accounts, 2018 — according to PriceWaterhouseCoopers — is the year artificial intelligence (AI) comes “down to earth [and goes] to work.” In fact, it’s already happened, here’s 5 examples of artificial intelligence for the print industry and how AI from Xerox is working for print providers right now. Taken a step further, smart assistants could learn what music you like when you’re feeling sad, happy, or energetic, and a content request could become as simple as, “Alexa, play me something soothing.”. Yahoo! Accessibility through hand-held devices like mobile platforms, personal computers, digit… Blue Brain is born, a project to simulate the brain at molecular detail. Autonomous vehicles are prime examples of how artificial intelligence is impacting the automotive industry. Zanni says that media companies can also use AI to strengthen their predictive capabilities. So there you have it: The story of AI in entertainment will be one of better interaction, imitation, and insight. Her non-fiction has been published in many outlets including Fox News, CrimeDesk24, Life Extension, Chronogram, After Dark and Alive. What about using technology from Zippy.ai to have a semi-autonomous R2D2 droid in Disneyland’s upcoming Star Wars Land? example below) – where raw data about news events could be transferred intoÂ coherent story, and it seems that Washington Post’s Heliograph is doing much of the same thing. Artificial intelligence (AI) has generated enormous hype in recent months, but opinions about the real impact of technologies like machine translation, autonomous vehicles, natural language processing, and computer vision vary widely. Once embedded on publishersâ website, the data visualizations are updated in real time. Sports. AutonomousNEXT released a report on the opportunity that AI might create in the banking and financial services industry. Looking forward, interactive hologram technology provided by the likes of 8i could see those sa… Variety and the Flying V logos are trademarks of Variety Media, LLC. Media and Artificial Intelligence Matthew Gentzkow On March 17, 2014, a magnitude 4.4 earthquake shook southern California. An example of an AI-powered robot that’s gained media buzz is Sophia, who chatted and sang (albeit rather robotically) with Jimmy Fallon on The Tonight Show. Â, But the Times is experimenting with an AI solution which could transform comment moderation and extend the comment feature to more articles, hopefully allowing for cost-savings for NYT, and more engaging conversation for it’s readers. The great thing is, the more people use these devices, the smarter the underlying AI becomes. 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